Fashion Week Skin
KlarSkin x Skin Trends
How Make-Up and Skin was presented at Fashion Month 2018
By Antoneta Bursac
Women’s fashion week comes to a close on the 2nd of October 2018 in Paris, and although there is a lot to say about the visually striking performances and displays of luxury fashion, we are covering one topic that has been seriously neglected by the media to this point - SKIN.
The shift in skin trends has been happening long before New York Fashion Week kicked off in early September, however has been reinforced with this month’s posts by the trend setters of our time - see visual representations taken directly from the Insta archives of fashion month below.
Glossier of course has had a huge influence with the skin first, make up second mantra - however this ethos was reinforced by Meghan Markle’s Royal Wedding skin. Daniel Martin essentially used products on the Duchess of Sussex which were extremely toned down and almost faked being make up, allowing her skin to shine through and completely look like herself.
Now Fashion Month seems to have confirmed what I have felt since the start of this year - I believe we are witnessing the death of the overdone aesthetic.
The Fashion Week I am used to witnessing, having lived in London for many years, was always over concealed skin, bold lips, tight lined eyes with colourful shadows, all engraved on skin with layer upon layer of setting spray. This year however, the glow takes centre stage, make up is modest, hard core palettes are gone and skin is in.
The sneaker trend has glamourised the athleisure look, which I believe we will be seeing more of in 2019. The modesty of the relaxed trend in fashion and skincare is simply beautiful in my opinion.
Corporations seem to also be catching up with searching for skincare solutions rather than just selling us tools to mask over our concerns. If we look at the rise of KlarSkin, The Beauty Chef, Moon Juice, Dr Barbara Sturm and SkinCeuticals to name a few, we see consumer trends leaning towards long term solutions and skincare investments rather than patching up problems one by one and not looking at helping the body and skin as a whole.
The pendulum seems to have swung for make up brands also, with Charlotte Tilbury’s Hollywood Flawless Filter allowing skin to shine through, Glossier’s entire make up range and the countless liquid, blendable, illuminating and sheer make up releases this year.
There is no doubt still room for the Kardashian contour and matte trend, however this fashion month it was increasingly hard to find. I believe the caked up skin look isn’t going anywhere either, however women are given more of an option now the ‘less is more’ make up market is growing.
This may also be an age conversation - after all as we get older less make up tends to look better as it doesn’t settle in fine lines and the hormonal acne starts to disappear.
Don’t get me wrong, I still love a glammed up look - I’m just saying that I adore seeing the girl glammed up rather than the look itself taking/masking over them. The trend is moving towards looking more like ourselves, which naturally moves towards us looking after ourselves and investing in ourselves more. With the rise of adult acne, I wish I could sit down with every girl and ask what her lifestyle and diet is like and how her skin is feeling - but maybe its time we did this for ourselves.
Overall, watch out for a more transparent, glowy social media feed - we’re in for a skin treat.